Technical and Trade School Generates 50+ New Student Inquiries With A Big Smile!

Results

1,800+

new visits to their website from people living nearby

50+

student inquiries

<$100

per student inquiry

Berks Technical Institute is a Trade and Technical School located in Wyomissing, Pennsylvania. It offers Skilled Trades Training in addition to Healthcare Administration Programs, Medical Assisting, Business Programs and more.

The school wanted to build a new pipeline of prospects from Facebook.

A lot of testing was done in the first 9 weeks to almost no avail. Then, everything clicked.

By the end of 12 weeks, the school recorded over 50 new student inquiries from 1,800+ visits to the website, just in time for the next enrollment!

How we did it

Facebook advertising

  • A tiered approach combining awareness based video ads and retargeting campaigns.
  • Campus tour video ads and in-class photo albums made a significant improvement in responses.
  • Urgency ads towards the closing dates drove a significant number of student inquiries.

What Our Clients Say

We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible. I highly recommend working with Jason and Agency J anytime you can! You will be super happy with your experience, and the results. 🙂
Courtney Smith Kramer
Chief Marketing Officer, Co-Active Training Institute (previously Coaches Training Institute)

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