World Class Leadership Training Company Achieves 9.7x Net ROAS



net return on ad spend.

Multiple 6

figures in additional enrollment revenue.

Coaches Training Institute (CTI) is a world class experiential leadership training company, having trained more than 62,000 corporate leaders and coaches to date.

Their initial foray into Facebook advertising with a well known digital marketing agency did not bear fruits, but the CTI leadership believed in the potential opportunities in developing the channel for brand awareness and demand generation. After a strategy session, CTI decided to work with our team at Agency j.

In the first month, major tracking difficulties with its enterprise infrastructure were resolved and we were able to properly execute our lead generation and enrollment marketing strategy. In just a few months, thousands of net new leads and prospects were added into the pipeline.

How we did it

Facebook advertising

  • Launched and tested over 260 Facebook ads.
  • Deployment of most underestimated and underutilized retargeting custom audiences on Facebook.
  • Rapid creation and deployment of ad creative involving images and short videos designed to pique interest.
  • Designed 7 part remarketing campaigns.
  • Feedback and iterations made to email marketing campaigns.

What Our Clients Say

We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible. I highly recommend working with Jason and Agency J anytime you can! You will be super happy with your experience, and the results. 🙂
Courtney Smith Kramer
Chief Marketing Officer, Co-Active Training Institute (previously Coaches Training Institute)

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