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Enrollment Marketing Stories Podcast Episode 14

Enrollment Sales Conversations with Jennifer Cherney

  • Enrollment Marketing Stories Podcast Episode 12 00:00
  • 06:32 “One of the biggest things for us is through psychologists and neuropsychiatric and learning specialists and other independent schools that recognize that these students need a specialized education and they’re referred to us that way.”

  • 08:22 “It’s not ideal for any student to learn remotely but what this team of educators was able to put together in a very short amount of time was very well-received. So we’re extremely happy about that.”

  • 10:37 “We need to get back into the school and back into the classroom. It’s important for the children and it’s really important for their social, emotional growth as well. Not only their academic.”

  • 15:59 “We have changed our messaging quite a lot and that we try to update our community pretty regularly on COVID-19 information, updates, and what that means for their children, what their experience will be like come the fall.”

  • 19:54 “To be able to honor their journey and to celebrate them virtually was very difficult and we are definitely talking about different ways that we can honor them going forward once we are able to open back up.”


This episode of the Enrollment Marketing Stories Podcast with Jason How of Agency J features Jennifer Cherney, Director of Institutional Advancement at The Gateway School. Today, Jennifer explains their unique learning and enrollment processes given that their students have special needs.


She then shares their school’s pivot to remote learning and how they utilize virtual tours, webinars, and social media to remain a visible member of the independent school sector. Jennifer also provides examples of how they have since changed their school’s messaging in light of the COVID-19 pandemic and Black Lives Matter movement.


04:51 Working at Gateway & its unique enrollment marketing journey

07:53 Pivoting to distance learning during the pandemic

13:24 Goals and planned changes for the coming school year

15:26 Changes in messaging for Black Lives Matter & COVID-19


Jennifer Cherney is the Director of Institutional Advancement at The Gateway School, where she oversees the marketing and fundraising program. The school, located in New York City, is a K-8, independent day school for children with language-based learning disabilities and attention deficits.

Jennifer is a successful fundraiser with eighteen years of experience in the independent school sector. During her career, she has directly raised over $50 million and has played a key organizational team role in attracting over $150 million in contributions, grants, and bequests.

She is a graduate of C.W. Post and holds a B.A. and an M.A. in English from the university.

Jennifer is a volunteer for various nonprofits dedicated to special education, climate change, and Native American rights.