Enrollment Marketing Stories EP. 11

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Enrollment Marketing Stories Podcast Episode 11

Enrollment Sales Conversations with JOHN CHAMPOLI

  • Enrollment Marketing Stories Podcast Episode 11 00:00
  • 04:35 “We’ve been actually converting pretty quickly our open houses, what we call our accepted student days, into a virtual format. And a lot of institutions that struggle with this way more in the beginning when we’re thinking about it, let’s just make it a big event. Let’s just do what we normally do except virtually.”

  • 12:47 “The room and board revenues, that’s been probably a large, very large topic for a lot of institutions of how do they handle that. Do they prorate that? Of course, many have prorated it and given basically half of the spring semester room and board revenues back.”

  • 15:43 “We’ve really had a lot of calling campaigns, believe it or not, just connecting with students, telling them how excited we were for them and connecting with their parents as well.”

  • 19:13 “They ask them 3 questions. And these 3 questions are something to the effect of, what are you interested in studying? Just to confirm that interest. Maybe a change in the SAT test. The other could be, what are you excited about? Is it study abroad or internship opportunities? And the third question, which is terrific is something to the effect of, what freaks you out about college?”

  • 28:51 “If you can help them, one, clear through their questions and then help them, whatever that issue is, whether it’s a financial aid issue or something they just don’t understand, getting them through that is the most rewarding thing for me.”


This episode of the Enrollment Marketing Stories Podcast with Jason How of Agency J features John Champoli, the Vice President For Enrollment Management at Elizabethtown College. Today, John details how his school manages to keep up with drastically changing needs in the wake of the Covid-19 crisis.

He also explains the critical role of marketing and IT departments being in sync to provide solutions to students in an exclusively virtual format. And finally, John shares that the most rewarding part of his job is being able to answer critical questions that his community may have regarding issues that truly affect them.


03:36 Shifts caused by Covid-19: E-town’s virtual tours

10:29 Permanent changes

17:00 E-town’s most effective recruitment tools

21:31 Teaming up marketing and IT to provide virtual solutions

28:03 What keeps John excited


Bio John is currently the Vice President for Enrollment Management at Elizabethtown College in Pennsylvania, having begun his service there in 2019.

Previously John had served as Vice President for Enrollment Management and Director of Admissions at Husson University in Bangor, Maine since 2015. During his time at Husson, John led his enrollment team to achieve the University’s largest incoming classes for three consecutive years, 2016 through 2018. His wealth of knowledge in enrollment management, data analysis, innovative and targeted recruitment strategies, and a breadth of admissions experiences will all help to grow our enrollment to healthier levels.

Prior to Husson, John worked in various roles in admissions and enrollment management, including international recruitment at Lycoming College in Williamsport and for six years at the State University of New York at the College at Old Westbury. John holds a bachelor of fine art and a minor in psychology from Molloy College and a master of fine art in painting from Long Island University.