Engineering School Smashes Enrollment Target After Working With Agency j

Results

200+

student inquiries in less than 8 weeks.

6

figures in additional enrollment revenue.

37%

more enrolled students YoY in latest semester.

Auston Institute is a leading private college offering degree, diploma, and master’s degree in Engineering and Construction Project Management.

After trying their hands at Facebook advertising and working with 2 agencies, they peaked. Costs of Facebook advertising were rising rapidly and they needed a fresh approach.

After working together for 2 weeks, the number of student inquiries started to trickle in. But it wasn’t enough to sustain the school.

However, the results provided our team with valuable insights about the target market. Just 6 weeks later, we recorded over 200 student inquiries and supported the school in breaking past their enrollment target.

How we did it

Facebook advertising, Google advertising, and email marketing

  • Launched and tested over 450 Facebook ads.
  • Direct response copywriting and A/B tested landing pages for each degree program.
  • Dynamic search ads.
  • 18 “infotaining” emails in 30 days with fewer than 5% un-subscription and bounce rates.
  • More than 2% of aged leads asked to be contacted again.
  • Reactivated leads that were uncontacted for up to 3 years.

What Our Clients Say

We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible. I highly recommend working with Jason and Agency J anytime you can! You will be super happy with your experience, and the results. 🙂
Courtney Smith Kramer
Chief Marketing Officer, Co-Active Training Institute (previously Coaches Training Institute)

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