A Culinary School Receives Over 60 Student Inquiries...From Facebook

Results

200+

new leads

60+

student inquiries

60%

more cost effective student inquiries than Google ads

(Culinary school has been kept anonymous due to a nondisclosure agreement.)

A reputable Bay Area culinary school offers signature programs in culinary and pastry arts. Their existing lead flow from Google ads and traditional marketing methods were unable to sustain the school. They were receiving new student inquiries but they were too expensive to scale, so they decided to build a new pipeline of leads using Facebook.

After overcoming a few bumps in the road within the first 3 weeks, we found a good rhythm. Since then, the school has received new student inquiries every week, complementing their efforts on Google, and enjoyed one of their most attended Open Days.

How we did it

Facebook and email marketing

  • Rapidly tested 691 ads to-date.
  • Direct response ad copywriting focused on addressing prospects on 3 levels:
    1. Common false assumptions.
    2. Life stages.
    3. Industry background.
  • A frontend offer and optimized landing pages to convert at least 20% of traffic.
  • A 5 part email series converting 1 in 5 leads into prospects within the first month.
  • Organic posts and video ads to drum up excitement leading up to Open Day.
  • Facebook event and video retargeting ads to drive Open Day attendance.

What Our Clients Say

We have had the pleasure of working with Jason and Agency J now for two clients on their Social Media ad strategy and management, and I have to say I have yet to experience a more professional and results-driven group of people! Jason is whip-smart, up on the latest (and constant) changes in these social platforms, and is always one step ahead of us in adjusting our campaigns to make sure their performance is operating at the most optimal levels possible. I highly recommend working with Jason and Agency J anytime you can! You will be super happy with your experience, and the results. 🙂
Courtney Smith Kramer
Chief Marketing Officer, Co-Active Training Institute (previously Coaches Training Institute)

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