What makes people buy things? What makes your prospective students arrive at the decision to enroll?
And is it possible to understand your customers’ buying behaviors and leverage that knowledge?
This is something your agency should be discussing with you from day one.
Every person acts a certain way before finalizing a purchase. Their journey to buying a product or a service is full of actions that reflect their interest in buying them.
Understanding these “response indicators” is crucial for finalizing more sales for your courses.
But what do we really mean by “response indicators”?
The term “response indicators” refers to the actions people take before making a purchase.
Here’s a simple example:
Someone asking for a test-drive of a car is an indication of “Intent to buy”.
He’s taken the time and effort to do so, which only happens if he’s already serious about a purchase and close to “sealing the deal”.
The “test driving” and the “trial runs” are highly-indicative actions people take before making a high-ticket purchase.
These are response indicators.